Rotatable advertising device



Nov. 20, 1928.

W. J. TANNER ROTATABLE ADVERTI SINGDEVICE 5 Sheets-Sheet Filed July 13, 1925 JWEA/ 70R WM Nov. 20, 1928. 1,692,594

W. J. TANNER ROTATABL! ADVERTISING DEVICE Filed July 1:5, 1925 s Sheets-{Sheet 2 4.;- [/VVE/V 70R.

Patented Nov. 20, 1928.

WILLIAMJ. TAnNEa, or BBIDGEYPORT, connncricn'n I Ro TA aBLn- ADVERTISING DEVICE.

Application'filed July 13,1925. Serial No. 43,128.

This invention relates to rotatable advertising reels adapted to have a step by step rotation to bring in View the-characters displayed thereon, and is adapted, as an advertising medium, to be attached to cashi'registers or;

any suitable machine nplace adapted for rotating the reel.- g I I I The inventionhas for its object toprovlde suitable mechanism for controlling therota tion of the device and autoniatlcally-bring1ng" it to an absolute stopwith the-advertising matter thereon always in view.

Referring to the accompanying drawings wherein the same reference characters indicate corresponding parts V Figure 1 represents a broken front elevation of the display reel and its housing, and broken view of a part of a cash register, to which it is removably attached. I

Figure 2 is a broken front elevation of the broken view of its base. I

Figure 3,is a broken plan view ot' the display reel and its base. I s r I Figure 4 is an end elevation of the display reel and its base, broken view of thereels actuating rod, and transverse sectionalview of the reel housing.

Figure 5 is a similar endelevation ofthe display reel and its base, with the housing removed, and broken viewof the reel actuating I'Od. l I I .I II: Figure 6 is an endv elevation of the display reel and one of its supporting standards with the reel actuating mechanism removed.

Figure 7 is an end elevation of the display reel with its actuating mechanism removed, also transverse sectional viewof a housing having front and back openings. 2 I I I Figure 8 is a broken plan partlyinjs'e ction of the reel and sectional view of a part of its adjusting mechanism. v I a I I I 2 Figure 9 is a brokenside elevation of the .reel and'base with its actuatingmechanism removed. i

Figures 10,11, 12, and 13, represent 'end clevationsof the reel showing the action of the reel adjusting mechanismw I Figure 14 is an end elevation of the reel with its actuating mechanism its normal position, sectional view ofthe reel base, buffer spr ng casing, actuatingrod, and j display reel and its actuating mechanism, and

. its top out awayto form the opening 23.

and broken view {of the reel- Figure 15 is a, broken transverse sectional view of the reel housing and base.

I The display reel 1 is ofhexagon shape hav -1ng the display faces 2, 3, 1, 5, 6, and 7. The

plate 8 is attached to one end of the reel by screws 9 and has the journal 10 projecting outwardly therefrom into the bearing 11 of the standard 12 risingfrom the base 14' ,is a similar plate-secured to the opposite end of the reel by screws 15.

The journal 16 of this plate rests at the bottom of the, open 2 bearing 17, Figures 3, '10, 11, 12, and 13, iornied 1n the standard 18. This open bearing permits the ready insertion or temporary removal ofthe reel.

In Figure 1 is shown ready means by which the device is removably attached to cash registers. 19 represents broken'uprights of a .cashsreg ster, and20 represents. overlying caps under, which the ends of the base '13 are I inserted.

Two forms of housings for the reel are shown, viz: 21, Figures 1, a, and 15, have the opening 22 on oneof its sides, and apart of The housing 2 1, Figure 7, have the two opposed side openings 25, 26, the purpose oit which will be hereinafter more fully explained. 27, Figure 3, are slots in the base 13 to receive the end extensions 28, Figures 4 and 7, for removably locating the housing to'the base.

Theratchet plate 29 is freely mounted on the journal 10 and isadjustably se curedto the plate 8 by the screws 30 located' in the curved slots 31. 32 is the dog for the ratchet plate mounted on the screw 33 affixed to the standard 12 for checking the reverse movement of the reel.

The red actuating lever-'34 is mounted on screw 35 secured in thethreaded hole 36, Figure: 6, of the standard 12. The pawl 37,'carried by the lever, is adapted to engage the teeth oftheratchet plate 29 to rotate the reel;

38 is airod journa'led on the screw 39 of the lever 34 andis adapted to be engaged by the V I ordinary key coupler 1410, Figure 1, ofa cash register, and, as this key coupler directly M connected with the keys, not shown, of the cash register, it is evident thatv a depressed key will elevatethe key coupler and cause the reel to rotatethrough the mediumof the rod 38, lever34, and its pawl 37. Stops 41, 42, are

located inthe. standard12 to limit the travel of the lover 34, the latter being equipped with lar member 46 will engage the free end of the the rubber bumper 43. To insure the return s ring 52 and store up sufiicient tension in r of the lever 34, the recoil spring 44, Figure t e spring 53 to snap such free end onto the 14,is mounted on the rod 38 enclosedi w ithin suqfaoe of the.g1e,mbar-46,as showyn, in Fig curved slots plates 29 and 47 5 the casing lfi -attached to the Base 13.

On the other end of the reel is located the 7 reel aCljUStl-IRP mechanism Figures], 11 .12 enab th eel it he sted so as to bring and 13, comp iisiligthe eq\iilate1'al triiing'ii'lar 'iiny lfem iii d'f Ea e 0 view that may be Y or reel locating member{Hippognted on tlre dpsiged ;.Awglindrical reel or one having journal 16. The plate 47 freely embraces the any number of faces may be employed and journal 16 and is adiustably secured toe the the teethroflthe qatchet plate changed to corplate 14 by the screws 48 located in the curved res ond therewith; p i

slots 49. "50 is a hlo'ckmiounted to oscillate1mm.he hbi sin QbFigures it-and lfi' shows T j on the screw 51 secured to the standard 18. butone faireio thereehalndisnmployedgvhen fiprings 5Q, 53, are seprured tot-his block, the the leash. register-lie so situated that onLybne -='former engages the triangle 46 above its axisigside :ofithe reel can seem The removable and the'latter is in contact with the kicking. feature of-the housings and reel formiready post 54. a A

. y i i means-01 ohangi thdcharacteroigthe ady The several faces of the reel maybegiven a vertising matter 0 the reel. a a 1 a F- hlack beard finish or-afinish o f any eolor Andmportant-feature of this advertising i othattiarious advertising matter may read-- device is -that-itcan beattached-to ahyeash l ily is inscribed thereon and ieasilyflremovemi ItQgISterQWiQhO t marring or many-manner or an othersuitable aneansj may lie-em loyed' defacin it.-- As the upper eurfaee of the regas-a medium fori tilizing the faces of t ereel. ister isremo'ved to makea place'forthe de- 7 The principal object of the housingie t0 -vice,the, upper-surface of the-reel housing permit onlycert-ain predetermined faces of will take/its place, as-a receptacle for articles, the reel to be seen throughtheopenings thereif so desired. 1

in each time a ke is depressed. 'Tlie ratchet The device; can bereadily; adapted to any plate 29 having t iree teeth 55, 56, add 57, it construction of 'eash register by; simply conisevident that a normally stricken key will fleeting the ratchet plate-actuating r-lever to a a every third face pf the reel into view. movable eleme nt o'f the register. Wit the cash registefso"located'that the ad I -'-The essential ;f eature of the device-resides vertisin matter can be ,seen both back and in the'rcv'tative freedom oflactionof'the' reel ffront, t en the ihousing24 Figure7,is emunder thevarying-i'm ulgies ofthe-opg rator, p10 i and its invarialiletn elicyfto stop-'withsome shown, the/ face 2 of the reeljs seenat one of t e rt s b plieimted WWI-8w e I have shown; the dev cej'applied to I front through the openin ojfgthe busing; 7 p H p V I I .and'the face 3 is seenjat t e back three h the a c 's reglst and flp 't be ctua d y openin 26. The next rotative e' of the sfihleltey'membi-(a fkeykconplerl 'that gene-rte will bringlthe faces read 5 respec- .rr d. isp yh Q Zbt ngs to new; thfig11resindi- E1 'artiele, it is t'i e yi w wi th -fl xtim Mer n-"b efiie t era ih e e e i rt view he facesandTf fIlilii gular i'ty or eqqaig appl cable" the movement will result'in bringm the several niechanisrnof any display facespfthererliiito alt eitical posi- ,sim lyr co n nectingt e dev ce therewith! Its eon where they can be seen at the dpningsi fie o operation is not, however limited to iht 'h ngmpu s -sw th i y ..r g t b be" pp i ee y wanes with theld'ffierefit operators", a heavy form qfb al tedtqoper gin-Q display t peof cas re isters; by

gm'p'ulsewill cause the tespi jand 'may ate 1t. ehve the reel in ai'positionsimi rtowhatWf Whfle the member fi is described as a 50 shown in Figure 6, where th dogflz 'falls spring itsprihcipal iunfiion isto actuate the flehort of its engagemefitwith t eltooth 56 of a reel localtingdnemlier, p the ratchet plate." This will place the' triangle, ne nber- Q'catethe reelfs'othat tlhe "characters 46, Figure llQawtinst thesto'red l tension of on one or more ofi'ts faces wi l "bebi'ciight the sprin 52,Wlien said'springwill reactand: into a p reverse t e reelgandilirin the tooth 57; Figramblem illse imparted tothe reeL There- We 6, against the dog; and bring thefreel fore, this embr'fi needfnot bem'ade elastic,

9 an ular member46'ivill then asshme'the osiin rativepostion With'rs ectt'othe niemh tionshowninFigure IOyvrththeti eiiace bet-4 of-fl\member'46 onaninqlinawt'hid incline 1' 'Wit wi l indicate that tli dog 32 is en ed ith 46:11:? beftirehienti onedrwill locate every 7 am te-tear weather the math-e5; are: As ""thirdfac''ot the reerinte a pester- 11 wherethe "thereel isrotati'ng we cbrners of the triangucharacters on these faces em readily be seen.

readablqpositioli at each and every rohe hexagon ree as shown, the mean? H '115 and through sald I Q tii afstandstillvvith the display faces in afveras itcan be entirely 'gontrolled by the spring tical position oppsite the openings in the *53, or'otherelas tie m rnber euitjabl conhousings .25, 26. he spring 2 and the'tri st ruc'terl and arranged to'heldjthegnem r 52,

The reel can, however, be changed to any desired form, in which case, the shape of the member 46 will also be correspondingly changed to bring the readable faces of the reel into view.

Having thus described my invention what I claim is z- 1. An advertising devicecomprising a supporting base, standards thereon, a display reel having end journals detachably mounted in the standards, a ratchet plate adjustably secured to one end of the reel, a pivotally supported dog adapted to engage the teeth of the ratchet plate and check a reverse movement of the reel, and a pivotally supported pawl carrying lever for effecting a step by step rotation of the reel.

2. An advertising device comprising a display reel having an adjustable ratchet plate secured to one end, and an adjustable plate secured to the opposite end of the reel adapted for adjustment in unison with the ratchet plate.

3. An advertising device comprising a display reel, means for effecting a step by step rotation of the reel including a pawl carrying lever engaging a ratchet plate, a dog to engage the plate and check a reverse movement I of the reel located at one end of the reel, of

mechanism located at the opposite end of the reel for automatically effecting a partial reverse rotation of the reel when the dog is disengaged and reengage the dog.

4. An advertising device comprising a display-reel, means for effecting a step by'step rotation of the reel and a member for checkthe elastic member is anchored by one end to an oscillating member.

6. An advertising device comprising a dis play reel, mechanism for rotating the reel, means for temporarily checking a reverse rotation located at one end of the reel, a housing enclosing the reel having openings therein through which the reel may be seen, mechanism located at the opposite end of the reel for eltecting a partial reverse movement of the reel and reengage the reverse checking mechanism and to bring to view advertising characters on the reel.

7. An advertising device comprising a display reel, a reel locating member carried by the reel, an. oscillating member, a member carried by said oscillating member and engaging said reel locating member to temporarily halt the reel to bring into view the characters thereon, and an elastic member carried by the oscillating member to actuate the latter and through it the member engaging with the reel locating member.

In testimony whereof I affix my signature. I

WILLIAM J. TANNER. 

